Fecon
Brand Style Guide
Fecon > Brand Guidelines
Introduction
The FECON brand style guide has been developed to assist in presenting a cohesive brand image, both internally and externally facing. These standards are an integral part of the overall effort to unify visibility and image of the brand, and are to be implemented in development of all printed and digital materials.
The Logo
The updated logo has refined kerning, more balanced letter size and weight, and overall refined geometry. The front of the ‘N’ subtly depicts a saw tooth.
The Taglines
Primary
The Why Statement
Whether you are buying, renting, or servicing your mulching equipment, FECON has solutions that focus on your success. Operator driven design with a global network that is woven into every product.
Logo Versions
Proper Logo Usage
Improper Logo Usage
Logo Padding
The logo must be presented at least the height of the ‘O’ in the logo title from any other design element as shown in the diagram above. This padding makes sure the logo is not crowded against another design element, protecting the logo’s sanctity and professional look. Subtitles below the title would be an exception to the rule.
Logo Usage Examples
Examples of logo being used throughout the FECON visual identity
Brand Colors
Primary
Strong Red
HEX: c10230Â Â CMYK: 2 100 78 18Â PANTONE: 200 C
Neutrals
Black Earth
HEX 000000
CMYK 70 50 30 100
Pantone Black 6 C
Graphite
HEX 58595B
CMYK 64 56 53 28
Pantone 425 C
Clean Steel
HEX D0D2D3
CMYK 17 12 13 0
Pantone 427 C
Accents
Forest Green
HEX 056233
CMYK 90 35 99 30
Pantone 349 C
Leaf Green
HEX 04AA4F
CMYK 82 4 97 0
Pantone 2257 C
*LEAF GREEN CALL-TO-ACTION COLOR TO BE USED SPARINGLY
Brand Photography
The photography recommended are images that tell the story of the core values of the identity. See below for examples. Choose images that are crisp and high-quality.
Typography
The photography recommended are images that tell the story of the core values of the identity. See below for examples. Choose images that are crisp and high-quality.
Header Type
D-DIN CONDENSED BOLD – ALL CAPS
ABCDEFGHIJKLMNOPRSTUVWXYQ
0123456789
Body Type
SUBSTANCE – FULL FONT FAMILY
ABCDEFGHIJKLMNOPRSTUVWXYQ
abcdefghijklmnoprstuvwxyq
0123456789
The entire Substance Font Family can be used through print and web at the designer’s discretion. Note the generous leading (space between each line of text) in the body type. This extra padding makes the text more readable and professional. D-DIN Condensed Bold (All-Caps) is used for primary headers and adds a strength, modern touch, and contrasts the logotype effectively.
VIDEO THUMBNAILS AND SOCIAL MEDIA AVATARS
Youtube Thumbnail
Social Media Avatar Styles